Piano keys, piano brands and other music products are in decline
A new report from the UK-based piano company, Piano Brands, has found that the piano is a popular brand in its home country.
It surveyed piano owners in England and Wales to identify what their favourite brands are and found that over 70 per cent of the piano owners surveyed had played one or more of the brands they owned.
The piano is the fourth most popular brand with 76 per cent owners saying they play the brand.
The company also surveyed pianists in Germany, Austria, France, Sweden and Spain.
In Italy, the number one favourite brand was the Beethoven piano, followed by the Steinway piano and the Schubert piano.
Piano Brands CEO, Tom Davenport, said that over half of the pianists surveyed in England, Wales and Germany said they had bought a piano brand.
“The number one brand is the piano, so we see that it is the number three brand.
But then we also see that a third of people in those countries, they have bought a brand that is not in their list of favourite brands,” he said.”
So we think that there is a lot of pent up demand for this brand and we think the piano has been an important part of the music for people for a long time.”
Piano makers are now focusing on building new pianos with a new manufacturing technique called carbon-fiber composites, or carbon-free composites.
It is a technology that has been adopted by many piano makers, such as the Japanese company Mitsui.
Pianist Andrew Krasnyk, from Sheffield, said he had bought his first piano after seeing the piano brands being promoted on the internet.
“When I first got my first piano, it was a really nice piano but now it’s a piano that has a great sound,” he told Al Jazeera.
“I’m really excited about it and I’m glad to have bought it because it sounds really good.”
It’s a really exciting time for piano makers and I can see a future where people are buying more pianos and maybe even new pianists.
“If people like their piano brand they’ll buy more pianoes.”‘
A lot of pressure’But Davengate said that there was also a lot pressure on pianists to be as innovative as possible.
“We’re seeing a lot more innovation happening from companies like Beethof, who are doing something that we’ve never done before,” he explained.
“They’re creating something that is much more innovative and new and that’s really encouraging.”
He said that the companies that were leading the innovation, like the Beechcraft piano company in California, were also doing some things differently, and were now making piano instruments that were designed with the human body in mind.
“What you’ve seen from Beethoff, they’ve got the piano in mind, they’re trying to make a better piano,” he added.
“Then we have the Schumann, the pianos that we’re seeing now, they are trying to improve on those.”
Pianists are also taking a keen interest in how pianos are made, with the BBC recently reporting that there are already plans to develop a brand for the piano.
Davenport said that while the piano companies were trying to do some things different, he also felt the industry was heading in the right direction.
“Everybody wants a brand, and that brand has to be something that appeals to consumers.
And there’s nothing worse than a brand being too generic,” he concluded.